1. 1. The Fred Hotel

  2. 2. The Observatory

  3. 3. The Paan Lab

  4. 4. Polymath

  5. 5. Colabs

  6. 6. Allied Bank Limited

  7. 7. Daftarkhwan

  8. 8. Aomi

  9. 9. Cultstore.co

  10. 10. Gaijin The Izakaya

  11. 11. Fred, The Restaurant

  12. 12. BNU Design Summit-01

  13. 13. Bareezé Man  

  14. 14. Cafe Bareezé

  15. 15. Rokhan Studio/Z.Parwez

  16. 16. 1978

  17. 17. Cypress Semiconductor/Infineon

  18. 18. Photo

  19. 19. Sound

  20. 20. Video



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©2026 K.Siddiqi & Co.  

The Fred Hotel 

 The FRED is a luxury boutique hotel in central Lahore, and perhaps the studio’s most involved, end-to-end experience design project, from the core logo to which playlist plays at what time, in what hotel space.     

Projects

Brand & Identity

Interior Details

Guest Experience

The Fred is a follow up act. The impetus for this was Zain Aziz’s first restaurant and pop up space - FRED, in Y block. A hotel is a hugely different ordeal to plan and design for than a restaurant. Virtually everything has been custom designed and manufactured, all in the vein of being a love letter to Lahore - our home and identity.