Allied Bank Limited, one of Pakistan’s largest and oldest banks - is a frequent patron of arts and culture in the country. For the
Lahore Literary Festival - perhaps Pakistan’s most comprehensive and international crossroads of books, minds and talks they wanted to rethink how their corporate presence would appear at the event.
Wanting to break out of the typical bank/ atm parked on the lawn they gave me free reign to propose and design a concept fitting for the event. I was clear about what I wanted to create; a pavilion - not a booth, that very subtly held the character of the bank but also would be a fun place to visit and hang out.
The experience was pulled together by a few independent spaces/ mini-experiences:
1. A custom vitrine display housing the first notes and coins issued by Pakistan, along with custom designed pamphlets for visitors detailing the story of Pakistan’s first numismatic items. We were fortunate to be able to get help directly from the State Bank
2. A wishing wall - where visitors left wishes around either their financial, or literary dreams.
3. A proper coffee shop experience.
Polymath - one of Lahore’s finest coffee spots was close to launching but not public yet - and I convinced them to be the coffee partner for ABL’s guests and visitors at the festival.
4. A quite corner to sit and solve a puzzle - arather difficult but custom-designed puzzle that had 112 pieces and no artwork - just a solid gradient custom set in the ABL colors. Much more difficult than I anticipated it to be.
5. Books to cozy up with.
Everything was designed and constructed in 6 days.