About/Process
People
Contact
©2026 K.Siddiqi & Co.
Bareeze Man
Bareezé Man is a luxury menswear brand, borne from the storied Bareezé brand; a Pakistani icon of unstitched luxury fabric.
Projects
Campaign | Inherited Technologies
Like something you’d see at a good museum.
This campaign highlighted a new product line, fabricated with purely handmade fabric on a loom. Done in house by our fashion design team and craftsman, we wanted the imagery to reflect our reinterpretation of centuries old, machine-independent textile manufacturing.
An old khaddi (loom) was sourced, reassembled and done up in a completely unconventional matte orange shade ( sanded and repainted three times to get the shade right); most khaddis are typically left in their natural wood color. With its functionality studied, a disassembly/ assembly diagram was put together for the design and engineering teams for installation purposes.
The hardest part was making the installation look like it was a true snapshot - as if the machine was suspended - not just in the physical, ‘exploded view’ - but functionally, in action. Due to the expanded spacing, and the fact that nothing was actually bolted together like in a real loom, nylon threads (sourced from an old pair of blinds in the office), were individually threaded and tied through the heddles, then joined to a simulated version of the final fabric (the area shown in red) coming together at the bottom of the front, where fabric is typically collected for final usage.